He tried to get ranked in BING/Yahoo but it wasn’t working out any better and he knew even if he cracked their first page, the traffic would not even compare to Google. But he need results quick. He didn’t have time to wait for 3-pack rankings. And he wanted to avoid the PPC nightmare.
So, he started spending ‘real’ money in the local newspapers. Before, he had always bought a SERVICE DIRECTORY ad weekly, but now he jumped his spend up to $400 a week.…every week.And he bought a quarter page ad in a local mini-yellow pages. $1200. and he bought more ads anywhere he thought he could get leads and he started advertising for a phone solicitor, offering to sell/install spas and hot tubs. He was also looking to build his tankless water heating business.