Most writers don’t think of marketing and business tactics first, but the most successful ones do. That’s why writing magazines often focus on agents, markets, pay scale and publishing contracts.
In fact, I’d been subscribing and reading Writers’ Digest magazine for more than 20 years myself. So, I knew exactly the kind of articles that recur yearly. And I also knew that most writers were not successful because they didn’t understand business.
But that’s where they were hanging out in the pages of Writer’s Digest.Getting in front of them was easy. I checked out their advertising section and realized I could buy a display ad for their digital version for $600 for a couple of weekends.