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Build links with the Anchor Text as the keyword you want to rank for.

Like <a href=”http://www.yourwebsite.com”>Keyword Phrase You Want To Rank For</a>

For example if your site is PaintballGunsWorld.com, and you want to rank for the keyword “Paintball Guns” then build links like

<a href=”http://www.paintballgunsworld.com”>Paintball Guns</a>