Classic situation for an offline marketing consultant, isn’t it?
Businesses out there want more bang for their advertising buck and they are willing to pay a premium for services that would help them generate more leads from their existing ad budget.
I bumped into one such technique that literally exploded my consulting business.
I was prospecting a client for website creation service and was sharing with him some wireframe designs for the website.
We started talking and one thing led to another and soon we were discussing how his paid ad campaigns were a dismal show and not helping much even though his services was at par with the best.