As you may already know, dentists are the ideal offline prospects. Not only do they fall under ‘high-ticket offline clients’ category, they can also be among the easier clients to sell marketing services to.
Frankly, they view marketing as a task they would rather not engage in…but they know it needs to be done. Some even have a full-time marketing officer!
Its no surprise many established dentists do well, but the newer entrants have a harder time.These new dentists are saddled with hefty student loans, high costs of building a practice, difficulty carving out a piece of the market against established practices, declining prices and rates of insurance reimbursement.