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Make it cost a lot because people want what they cannot have/afford and they think that if a product has a cheap price then it probably isn’t very good, make your training area short and well organized and just have the most important information on your topic because people want to learn things fast, make your website design really nice to look at because everyone judges a book by its cover and everyone is attracted to pretty shiny things, make your website design really focused on getting visitors to signup to your email list and pay to join your membership training area by having a very clear path for your visitors to follow without any distractions like outside links or links to unimportant areas of your site.