You already know that people buy new planners and journals on a regular basis... but while a lot of daily planners are purchased before the new year, FITNESS journals and planners are purchased throughout the whole year.
People want to get into shape for summer. They want to get in shape for special events like weddings, parties, anniversaries, and other life events. They want to get into shape for the new year.
And for the serious person, they don’t care WHEN they start, they just want to start!
If you search on Etsy, you’ll find that fitness planners sell in the hundreds to THOUSANDS of copies! And on Amazon, it’s a very popular topic as well.