EG01: Evergreen Copywriting Strategies Bundle

The funny thing is… I spend less than 5 minutes on a headline… less than 5 minutes on coming up with the opening copy… and then I just “puzzle piece” together the rest of the sales letter based on whatever comes to me…

Without thinking about it!

Just recently I wrote a sales letter for a high end, $400 per person course on using WordPress. My business partner Robert Plank and I came up with the concept on a Saturday morning. We decided to launch it the following Thursday… and I didn’t even think about it again until Thursday morning, 4 hours before the launch was to go live.

How'd it do? I wrote the ad in 2 hours, and it sold over 40 seats, for
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