publishers go out of the way to ensure that their keyword research and
keyword titles are outstanding and compelling. They even go through
multiple covers before they decide on the one that looks eye-catchy.
But they overlook the most important part — Book descriptions!
get me wrong — the book covers, titles and the keyword research do play
a part in the customer’s journey to buy your book but at the the very
end of their buying cycle, book descriptions play the biggest role to
help close the sale.
Book Descriptions are like the sales letter for your books and unlike what you think they are not meant to be written like a summary for your books at all.
Sadly, 99% of books on kindle have terrible descriptions.That’s why vast majority of sales is concentrated with a small group of authors or publishers because their book descriptions are compelling and captivating.